Yeah, I think that's the direction that we're moving into. It's aggressively, I think moving that way as more people become more aware and familiar with trading. So, when we started years ago, we were really focused on that specific of, you know, Bloomberg terminal for instance, you have to do a lot of custom configuration yourself. And the more familiar you are with trading the more experienced you are, that helps out immensely. So, somebody who's new poses, you know, a pretty big challenge.
So, the user friendliness and doing a lot of the work on the back-end was a big thing for us, so the simplicity. Now five years later, it seems like trading is becoming more and more of an everyday thing in a lot of people's lives. And I think that the more people are learning, so there's not as much of a learning curve, because people are finding out through awareness, things are growing.
Even like take options for instance. Options two years ago, there weren't as many options traders as there are now. This year it has just went parabolic and I think a lot that had to do with the whole crypto craze that occurred 2017-2018. That built a lot of awareness, grew a lot of peoples attention, particularly with the Gen Z, Millennial crowd. And we started doing more day trading options in the introduction of the options side of our platform.
And we were very fortunate to do that when we did, because the timing was great. And now options is the big thing, and I think because with the gains that people were hearing about during the whole crypto craze, we're now seeing that with our options trading but we're seeing it on a weekly basis, if not a daily basis. We have people, traders, that are making, you know, 100, 200, 300 percent. And I mean, almost everyday we have 100% gainer on the options side of the platform. We don't suggest that people just look for that, but back to answering your question, with the filters and things that we added on the platform recently, we are moving to a more customized setting type of system. We're a user driven platform. So, that's what the people are asking for.
So, a lot of it has to do with the timing and the progression of the industry, as it becomes more of a day to day thing for people and they're learning on their own. It seems like there's less of a learning curve for us to have to accommodate to. So, if people are coming in and they're requesting filters and they're requesting certain specifics that before they were just wanting to learn how to trade stocks. And then we've discussed doing some pro version where you can have a customizable configuration of the Black Box system itself, you know, because traders that have a trade station, with three to eight screens, they want to have things in a certain place where they like it, which I myself am one of those people.
So, we've discussed that and that could be something that we have in a later version. You know, to answer your question I think within versions to come and the release of our native mobile app, whether you're an options trader, stock trader, dark pool, or a combination thereof, you'll be able to use our filters in custom configurations to get the data and the indicators that you want to see as a trader.