Okay. So, imagine when you were playing poker, you always had access to a computer that could tell you what to do based on your cards, to the best ability of statistics. Which, a computer for poker has. Okay, how would you ever turn that down? Because you know that no matter how, I mean number one, be honest with yourself and tell yourself, you know, you think you can outplay a poker computer. I mean, some people can, you know, but it's hard because it doesn't make statistical mistakes playing by the book, you know. You have to go all-in on it a couple of times and get lucky to do so, you know, but for the most part it's very difficult to beat.
We have the poker bot, but for the stock market. We don't just give you data, we're also processing that data in real-time in our server farms in California, where we're constantly having the software check for patterns and play these Monte Carlo simulations where the software is trying to back into what would look like a good strategy to make money, if you're playing it systematically. And so, we're proving that feedback to people and we're also displaying data.
See there's, let me tell you, from a just little bit of history, I love this question because the question should answer a lot of things here. So, at the dotcom time, E*TRADE was going public, well it went public in the 90s, but you had E*TRADE, TD Ameritrade, you had these commercial people like, "Hey, I trade stocks and I own island", you remember that. You know, it was a very hot trading climate. But after the dotcom bubble burst that vanished. Poof. And then everybody gave their trading away to experts in 401K's and nobody really did anything. All of a sudden, we have a revival of that. Well, with that revival you now get the benefit of the fact that we are, ourselves, the Trade Ideas team, that we've never stopped innovating since the time of the 2000s. We're still on that same curve, you know what I mean. We never left, because we transferred from that one firm where we had access to an immense amount of capital to then doing it the right business way where we never have to rely on anyone but ourselves. And pivoting out of that, and now just growing, and growing, and being in a perfect position to show people there's so much more to it than you could ever, ever imagine. It's the most, it really is, like when you come into our world, you break out of the matrix that they have played on your mind in terms of the stock market, and you see it for what it really is, which has an immense amount of potential.
Consider this for your listeners. At the high-level game of allocating resources, let's say you have money and you're like, "You know what, I'm going to buy a house." Well, how long is that going to take you? Well better yet, let's say you want to buy a five-million-dollar house, cool. And by the time all that gets executed it's going to be like thirty to sixty days from the time you first saw it. And then, if you want to sell it, you ain't going to make that money back right away. It's going to take some time, okay. Now, welcome to the stock market, okay. I'll give you a stock like Facebook, or Twitter, or Bank of America, or whatever. I can with one button press spend that five million and I can actually make a return on it, from what, maybe even like a percentage point in like thirty minutes. Like boom, sell, boom. You can't do that anywhere else. There's no casino, there's no anything... you cannot do that anywhere else, but the US stock market is the most liquid pie and money allocation speculation but yet capital risk management, high stakes game in the world.